Strategic Design & Facilitation for Ethical Tech

I'm Vanina Pappacena.

With over eight years of experience across the public and private sectors, I help organizations drive innovation through design.

I explore the intersection of technology, culture, and sustainability to design and implement strategies that transform processes, products, and services.

My goal is to create sustainable experiences and build more harmonious ways of interacting with the world around us.

If you're looking to drive change let’s connect!

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How can I help you?

Transform your company in a conscious way

Transform your company in a conscious way

Through critical reflection sessions and collaborative thinking, we can identify areas for improvement and generate  effective solutions pushing long term growth by exploring business dilemmas together.

Through critical reflection sessions and collaborative thinking, we can identify areas for improvement and generate  effective solutions pushing long term growth by exploring business dilemmas together.

Through critical reflection sessions and collaborative thinking, we can identify areas for improvement and generate  effective solutions pushing long term growth by exploring business dilemmas together.

Design effective solutions with innovation and creativity

By navigating the design process through collaborative workshops and leveraging digital tools for transformation we can collectively improve growth and increase adoption of your business meeting market demands.

By navigating the design process through collaborative workshops and leveraging digital tools for transformation we can collectively improve growth and increase adoption of your business meeting market demands.

Design effective solutions with innovation and creativity

By navigating the design process through collaborative workshops and leveraging digital tools for transformation we can collectively improve growth and increase adoption of your business meeting market demands.

Detect blind spots in the operation

We work on finding and connecting blind spots in the business to improve productivity and to find new untapped  markets and unsatisfied customers that the day-to-day business often does not allow you to address.

We work on finding and connecting blind spots in the business to improve productivity and to find new untapped  markets and unsatisfied customers that the day-to-day business often does not allow you to address.

Detect blind spots in the operation

We work on finding and connecting blind spots in the business to improve productivity and to find new untapped  markets and unsatisfied customers that the day-to-day business often does not allow you to address.

Testimonials

  • "Working with Vanina was a valuable experience for our company. She led a process of understanding the integral communication of our company, enabling us to recognise and express with words, colours and images those qualities that represent us and make us unique. The collective learning process was very positive for all those involved, and Vanina's contribution, guidance and leadership were invaluable to the success of the project..."

    Liliana Gulizia |

    @President of Calicó

  • "After  working with Vanina, we have been able to establish more structured and efficient work cycles, enabling us to identify and address critical points in our solutions. We were able to adopt more organised working cycles, which allowed us to identify and prioritise usability issues by applying user-centred design principles. This in turn improved the intuitiveness and accessibility of our solutions. The biggest benefit has been the ability to organise our ideas and strategies, providing a solid foundation for building and growing."

    Pablo Abramowicz

    @ Co-founders - Idiot S.A.

  • "Vanina has contributed to the definition and design of the processes through which we work at Bleett. In this sense, she was key in facilitating meetings, alleviating pain and proposing processes through dynamics. She helped us in three key instances of our business, her unstructured way of thinking, her ability to synthesise and her proactivity were very important in achieving the objectives we initially set."

    Florencia Castagnino,
    Santiago Lombardi
    Ernesto Kern,

    @ Co-founders - Bleett

  • "Vanina is a professional with significant experience in the systematization and documentation of processes. She has a strong ability for innovation and out-of-the-box thinking, which is highly valuable for organizations looking to evolve and improve. She is proficient in the tools needed to facilitate processes effectively. Vanina is responsible and deeply committed to understanding the organizations she supports. Above all, she is an exceptional human being. Vanina will always be an asset to any organization she works with, contributing through her creativity, empathy, and professionalism. I highly recommend her."

    Laura Contreras

    Consultora en planificación, gestión y evaluación de proyectos.

  • "Working with Vanina was a valuable experience for our company. She led a process of understanding the integral communication of our company, enabling us to recognise and express with words, colours and images those qualities that represent us and make us unique. The collective learning process was very positive for all those involved, and Vanina's contribution, guidance and leadership were invaluable to the success of the project..."

    Liliana Gulizia |

    @President of Calicó

  • "Vanina has contributed to the definition and design of the processes through which we work at Bleett. In this sense, she was key in facilitating meetings, alleviating pain and proposing processes through dynamics. She helped us in three key instances of our business, her unstructured way of thinking, her ability to synthesise and her proactivity were very important in achieving the objectives we initially set."

    Ernesto Kern, Florencia Castagnino, Santiago Lombardi 

    @ Co-founders - Bleett

  • "After  working with Vanina, we have been able to establish more structured and efficient work cycles, enabling us to identify and address critical points in our solutions. We were able to adopt more organised working cycles, which allowed us to identify and prioritise usability issues by applying user-centred design principles. This in turn improved the intuitiveness and accessibility of our solutions. The biggest benefit has been the ability to organise our ideas and strategies, providing a solid foundation for building and growing."

    Pablo Abramowicz

    @ Co-founders - Idiot S.A.

  • "Vanina is a professional with significant experience in the systematization and documentation of processes. She has a strong ability for innovation and out-of-the-box thinking, which is highly valuable for organizations looking to evolve and improve. She is proficient in the tools needed to facilitate processes effectively. Vanina is responsible and deeply committed to understanding the organizations she supports. Above all, she is an exceptional human being. Vanina will always be an asset to any organization she works with, contributing through her creativity, empathy, and professionalism. I highly recommend her."

    Laura Contreras

    Consultora en planificación, gestión y evaluación de proyectos.

About me

foto de perfil de vanina
Download CV

I’m Vanina Pappacena — a designer by training, with a Master’s degree in Interactive Design from the University of Buenos Aires. My practice centers on designing experiences and processes that foster meaningful relationships between people, technology, and the environment.

With over eight years of experience across both public and private sectors, I approach design with strong contextual awareness and a systemic mindset. I’ve worked with institutions, companies, and communities to co-create strategies that respond to complex and evolving challenges.

I see design processes as living organisms — always shifting, growing, and requiring continuous reflection. I believe in creating workspaces where dialogue between the human, the machinic, and the natural is not only possible but essential.

Project-oriented thinking, biology, and philosophy deeply influence my approach. I take time to reflect on what has been done, what has been learned, and what could be reimagined — because that pause, too, is part of the design.

Thesis defence

My master’s thesis — graded with distinction — explored design in dialogue with ethics, reflecting on the place of technical objects in our culture and how they influence social, symbolic, and environmental dynamics.

Let’s Work Together