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Scaling Design Operations (Consulting)
The context
The team was evolving from a startup culture to a structured organization. Before proposing any changes, I conducted a diagnostic phase (interviews & workshops) to understand the real friction points.
These were the recurring signals from the team:
“We need to get organized”
“We want to document things without creating bureaucracy”
“It's hard to prioritize or align materials”
“A lot is being done, but there’s no clear process”
“We want to use AI, but we don’t know how to start”
My role
I acted as a Strategy Facilitator, creating the space for the team to co-design their own operating system.
Designing clear, adaptable work processes
Mapping tasks, roles, tools, criteria, inputs and outputs
Facilitating reflection and improvement spaces
Helping to document in simple and useful ways
Integrating generative AI in a thoughtful, strategic way
Supporting both what teams do and how they do it
A process that evolves over time
2021–2022: Stabilization
Moving from reactive "fire-fighting" to delivering quality with less stress. Focus on basic rituals and file organization.
2022–2023: Strategic Alignment
Integrating Design with Product and Engineering. Defining clear criteria for prioritization and handoff.
2023–2024: Innovation & AI
Exploring generative AI to optimize internal workflows and reducing time on repetitive tasks.
2025
Continuing to evolve, reflect, and adapt
The common thread: valuing the way teams work, not just the outcomes.
The Impact on the Culture
From Chaos to Clarity: Everyone knows how and why decisions are made.
Reduced Burnout: Eliminating "shadow tasks" and repetitive questions.
Ownership: The team defends the process because they helped build it.
Ready to channel the chaos into growth?
Innovation needs entropy, but your team needs stability. Let's build the flexible structure that allows you to scale without breaking.