CV

Digital Transformation | Organizational Design Strategist | Programme Governance | Service Design | DesignOps

Senior experience and service strategy professional with 8+ years of experience shaping digital transformation, stakeholder alignment, and user-centered service improvement in complex environments.

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Professional summary

Strategic direction grounded in systems and people

Strong background in experience strategy, service design, systems thinking, accessibility, and cross-functional collaboration. Experienced in translating business needs, operational constraints, and user insight into clear strategic direction, service improvements, and scalable delivery models.

Brings a rigorous, human-centered perspective to transformation in complex and regulated contexts.

Core skills

Core competencies

Experience Strategy Service Design Digital Transformation Customer Experience Stakeholder Alignment Strategic Facilitation Journey Mapping Insight Synthesis Systems Thinking Organizational Design Cross-functional Collaboration Accessibility Governance Measurement Mindset Workshop Facilitation Innovation Strategy Service Improvement Change Management

Experience

Selected roles

Strategic Design and Innovation Consultant

Independent Consultant · Remote · Dec 2021 – Present

  • Led multi-year DesignOps engagement for Bleett, guiding the team from reactive workflows to structured autonomy across design, product, and engineering: stabilisation, strategic alignment and AI integration.
  • Partnered with Calicó on service strategy and operational design, improving work cycles, solution clarity, and service accessibility.
  • Facilitated process design and team alignment workshops for I+D IoT Lab, clarifying roles, decisions and workflows.
  • Facilitated strategic discovery and alignment workshops for founders and leadership teams navigating growth and innovation risk.
  • Translated organizational diagnostics into operating models, governance frameworks, and scalable service practices.

Strategic Innovation Consultant

Secretaría de Innovación y Transformación Digital, Government of the City of Buenos Aires · Jul 2022 – Dec 2023

  • Provided strategic consulting to the Secretary of Transformation and Innovation on citizen-centric digital product initiatives.
  • Designed user experiences and optimised workflows for key digital government services, improving usability and accessibility for citizens.
  • Collaborated with internal government teams to facilitate the adoption of improved design processes and user-centered methodologies.

UX & Design Systems Manager | Senior Change & Transformation Lead

Government of the City of Buenos Aires · Nov 2021 – Jul 2022

  • Continued leading Obelisco, the City's centralised design system, scaling its governance and adoption across 50+ digital touchpoints.
  • Continued building the change governance function and operating model across a portfolio of 50+ digital service initiatives, including delivery assurance, risk, dependency and escalation management.
  • Led experience standardization efforts across 50+ digital touchpoints within a large public digital ecosystem.
  • Helped improve service consistency, accessibility, and collaboration across teams serving more than 3M citizens.
  • Drove workflow and governance improvements that reduced delivery friction by approximately 40%.
  • Managed a team of 20+ across usability, accessibility, analysis, front-end development and communications in a complex stakeholder environment, continuing the team started as Submanager.
  • Connected design quality, operational needs, and citizen experience in large-scale service transformation initiatives.

Submanager of Accessibility & Usability

Government of the City of Buenos Aires · Mar 2020 – Dec 2021

  • Led accessibility and usability improvements across public digital services.
  • Started the design and governance of Obelisco, the City's centralised design system.
  • Began building the change governance function and operating model for the City's digital service initiatives.
  • Led a 20+ person team across usability, accessibility, analysis, front-end development and communications.
  • Managed rapid programme mobilisation during the pandemic, delivering three critical services under crisis conditions with no interruption.
  • Advanced inclusive design standards and user-centered practices in service delivery.
  • Collaborated with teams and stakeholders to improve service quality, clarity, and usability.

Selected achievements

Impact at scale

  • Improved consistency across 50+ digital service touchpoints.
  • Contributed to digital experiences serving more than 3M citizens.
  • Led 20+ people across usability, accessibility, analysis, front-end development and communications in complex delivery contexts.
  • Delivered three critical services under crisis conditions with no interruption during the pandemic.
  • Reduced delivery friction by approximately 40% through governance and workflow design.
  • Facilitated strategic alignment for startups, founders, and innovation-focused teams.

Education

Academic background

  • Master's Degree in Interactive Design — University of Buenos Aires (UBA-FADU), degree conferred 2020; thesis completed and defended 2024. Thesis: Design in Dialogue with Ethics.
  • Bachelor’s Degree in Graphic Design — University of Buenos Aires (UBA-FADU)
  • Diploma in Web Usability and Accessibility — National Technological University (UTN)

Professional development

Continuous learning

  • OKRs Design Certified — Agile Quest
  • Management 3.0 — Agile Spin
  • Digital Ethnography as a Social Research Method — UTN

Languages

Communication

  • Spanish: Native
  • English: Professional Working Proficiency (B2+)