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Obelisco: design system governance for a city-scale ecosystem

I led the strategy, governance, and cultural adoption of a centralized design system across the Government of Buenos Aires, helping standardize more than 50 digital touchpoints.

Obelisco design system cover visual

My role

Strategy, governance, adoption

I worked across design, development, and operational leadership to build a system that teams could actually adopt. That meant setting standards, aligning stakeholders, and turning the design system into a practical operating model.

  • Defined governance criteria for components, patterns, and contribution flows.
  • Aligned multidisciplinary teams around reusable standards and accessibility expectations.
  • Supported cultural adoption so the system became part of day-to-day delivery, not just documentation.
  • Started the work as Submanager of Accessibility & Usability (2020) and continued it as UX & Design Systems Manager (2021–2022).
  • Built a change governance function and operating model across a portfolio of 50+ digital service initiatives, covering delivery assurance, risk, dependency and escalation management.
  • Led 20+ people across usability, accessibility, analysis, front-end development and communications.

Outcomes

Consistency, accessibility, and better collaboration

Operational clarity

Shared rules reduced duplicated work and made cross-team collaboration easier.

Accessible delivery

WCAG-aligned decisions became part of the system instead of being added at the end.

Scalable quality

Teams could deliver faster without losing service consistency across touchpoints.

Overview of the design system visuals
System overview showing visual consistency and structural standards.
Design system component examples
Component and interface language used to support repeatable delivery.
Design system page layouts
Documentation and page-level applications connected to the broader governance model.