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Selected Work · UX strategy

DesignSeed: strategic UX for clearer public services

A strategic design exploration focused on giving public-sector digital services more clarity, better user journeys, and a stronger visual and interaction direction.

DesignSeed project cover visual

Approach

Turning complexity into direction

The value here was not just producing screens. It was helping teams see a more coherent path for service design, balancing usability, accessibility, and implementation realities in a way that could guide future work.

  • Structured visual and interaction proposals around real service needs.
  • Used clearer layouts and flows to reduce ambiguity in decision-making.
  • Embedded accessibility and consistency as part of the design direction.

Why it matters

Better decisions before delivery starts

Shared understanding

Visual artefacts made strategic discussions easier across design and stakeholder groups.

Service clarity

Layouts and flows made complex information easier to interpret and organize.

Accessible foundation

The work supported more inclusive service decisions from the start.

DesignSeed overview image
Conceptual overview used to articulate a stronger UX direction.
DesignSeed page design
Page exploration showing clearer structure and hierarchy for service content.
DesignSeed detailed screen
Detail view with interface decisions supporting consistency and readability.